About Us

Heidi Koontz O’Leska, Chief Intuitive Officer
In 1994, Heidi O’Leska began her career in marketing, working for promotion and branding agencies in San Francisco and Washington D.C. as an account executive and marketing strategist for clients in the high-tech, telecommunications, medical, consulting, non-profit and financial industries. While in San Francisco, she attended graduate school and earned an MBA in marketing from Golden Gate University.

Through the years, Heidi discovered that most organizations don't take the time to accurately define their distinct position in their industry and the benefit-oriented marketing messages to support that position. So, Heidi took her passion for defining and communicating a company's key differentiators and founded Intuitive Fare (Smart Offering).

Working one-on-one with her clients, Heidi has great success in helping her clients clearly define their messaging, communicate it directly to target markets, and build distinct brands that consistently tell customers "what's in it for them."

Heidi is a native of Northern Virginia and D.C. and is very involved and connected to the business community. Add to that her passion for creativity and creating opportunities for companies to "get noticed" and you get a winning combination that brings her clients the results they need. Grassroots marketing that truly brings results.

Designers
Intuitive Fare's graphic designers each excel in their specifc area of expertise: branding, corporate collateral, direct mail design, print ad design, Web design and programming. Your design team is selected based on the requirements of your project.

Photography and Commercial Broadcast Talent
Intuitive Fare is aligned with a very talented network of freelance photographers for print and Web needs, as well as seasoned artists who write and produce radio and TV commercials that will support your brand, and communicate your message above the clutter.

Intuitive Fare will help you assess your current marketing plan, and identify the opportunities unique to your industry and business to add a new dimension to your marketing efforts.

Think of us as an extension of your marketing department.