Heidi Koontz, President
In 1994, Heidi Koontz began her career in advertising, working for ad agencies in San Francisco and Washington
D.C. as an account executive and marketing strategist for companies in the high-tech, telecommunications, medical, consulting
and financial industries. While in San Francisco, she attended graduate school and earned an MBA in marketing from Golden
Gate University.
Through the years, Heidi discovered that most companies
don't take the time to accurately define their distinct position in their industry and the benefit-oriented marketing messages
to support that position. So, Heidi took her passion for defining and communicating a company's key differentiators
and founded Intuitive Fare (Smart Offering).
Working one-on-one with her clients, Heidi has had great success
in helping her clients clearly define their messaging, communicate it directly to target markets, and build
distinct brands that consistently tell customers "what's in it for them."
Heidi is a native of the D.C. area and very involved and connected
to the business community. Add to that her passion for creativity and creating opportunities for companies to "get
noticed" and you get a winning combination that brings her clients the results they need.
Designers
Intuitive Fare has established a network of freelance graphic designers,
each hand picked for their experience and excellence with specific talents, i.e., branding, corporate collateral, direct mail
design, print ad design and Web design.
Photography and Commercial Broadcast Talent
Intuitive Fare has also established a very talented network of freelance photographers for print and Web needs, as
well as seasoned artists who write and produce radio and TV commercials that will support your brand, and communicate
your message above the clutter.
Intuitive Fare will help you assess your
current marketing plan, and identify the opportunities unique to your industry and business to add a new dimension to your
marketing efforts.
Think of us as an extension of your marketing
department.
