"I don’t know of anyone better to provide marketing expertise to the restaurant community than Heidi O'Leska; her grassroots marketing tools will keep your guests coming back again and again.”

— Michael Kim Wolf, Managing Partner, Betelnut,  San Francisco, CA & Mustards Grill, Yountville, CA

Intuitive Fare's hospitality clients include:

San Francisco: Aqua & Betelnut

D.C. , MD and VA: Pearmund Cellars, The Winery at La Grange, Vint Hill Craft Winery, Me Jana Lebanese, Caribbean Breeze, Dishes of India, The Goodstone Inn & Estate, Harry's Tap Room, Harry's Smokehouse Burgers & BBQ, Joe's Amazing Burgers, King Street Blues, Main Event Caterers, Mindy's Catering, St. Germain Catering, and Prime Time Sports Bar & Grill

 
Hospitality Marketing

So, you’re getting great press, but you can’t understand why it's not translating to more butts in seats…

There is a proven methodology to successful hospitality marketing - based on identifying and communicating your restaurant’s differentiators, uniquely and consistently.

Do you know what truly differentiates your restaurant? What the benefit of the restaurant’s offering is to your target market? Great food and great service? Nope, most competitors communicate that, all potential and current guests expect it, not a distinct marketing message to hang your toque on.

Intuitive Fare specializes in integrated, grassroots marketing for the hospitality industry. The success of which depends on a clear understanding of your restaurants’ differentiators and understanding the most effective way to communicate it to your specific target audiences.

Press is great, but it needs to be supported by

grassroots marketing:

In-house 

• Are hosts and servers engaged, do they understand the success of the restaurant depends on them?
• Are servers order takers or do they up sell and do it well?
• Are in-house promotions truly intriguing; do they stand out from competitors?
• Are you building a permission-based, high quality email database? Does your email marketing campaign bring results?
• Are check presenters being used as a marketing opportunity, every time?
• Does the outside of your restaurant truly communicate your differentiators?

In the ‘hood

• Local businesses are your best mouth piece, reward them and involve them in all kinds of creative ways
• Local residents have choices, reach out to them in unique ways
• The chamber – don’t waste the membership, take advantage of it, and all the other great organizations that support your neighborhood
• School kids – your future customers, treat them right, and do it with pizzazz
• The sky’s the limit, opportunities abound

Web Site

It is nicely designed, but…

 Did you know that most web sites are the worst source of new business and have the potential to be the best? There’s a balance between fancy creative and optimizing your web site for a great user experience.

In addition, online marketing options are changing every day, organic optimization, PPC, inbound links, BLOGS, content, the list goes on. Intuitive Fare will help you navigate.

Social Marketing

    It’s a necessity. Embrace it.  

 Twitter, Facebook, Blogs, FourSquare, YouTube, YELP and more. We manage all social media channels for our clients, including content development.

Direct Mail & Advertising

Effective if executed strategically.

 Which do you think is more effective, a ½ page ad in Washingtonian,

or a full page, back cover ad in the local high school football program?

An insert in a mailer to 40,000 or a jumbo post card to 5,000 within 5 miles to a targeted household income?

What’s your message, is it compelling? Are you showing an empty restaurant of nice tables or highlighting what truly differentiates the restaurant?