Intuitive Fare and AIM Restaurant Consulting, Now Partners!

AIM Restaurant Consulting completes Intuitive Fare's hospitality offering. Together we provide clients one stop shopping, including:

• Restaurant Employee Training & Support
• Operations Assessment, Improvement & Maintenance
• Cost Segregation Studies
• Business Valuation
• Secret Shopping
• Customer Surveys
• and of course, Integrated Marketing!

How many times have you had to correct the same problems over and over again in your restaurant operations?

The biggest problem restaurant owners have is making improvements stick. They work hard to get things up to speed but then something always seems to break down. Some of the main recurring problems are employee turnover, poor follow through and falling back into old habits.  When these problems come back, profit often declines to old levels and the money spent on the improvement plan and marketing is lost.

Call Heidi O'Leska to schedule an appointment for a free operations and marketing assessment. - 703-922-2442

"I don’t know of anyone better to provide marketing expertise to the restaurant community than Heidi O'Leska; her grassroots marketing tools will keep your guests coming back again and again.”

— Michael Kim Wolf, Managing Partner, Betelnut,  San Francisco, CA & Mustards Grill, Yountville, CA

Intuitive Fare's hospitality clients include:

In San Francisco: Aqua & Betelnut D.C. , MD and VA: Caribbean Breeze, Dishes of India, The Goodstone Inn & Estate, Harry's Tap Room, Joe's Burgers, King Street Blues, Main Event Caterers, Mindy's Catering, Rouge Blanc, St. Germain Catering, and Bravo's Italian Cafe

 
Hospitality Marketing

So, you’re getting great press, but you can’t understand why it's not translating to more butts in seats…

There is a proven methodology to successful hospitality marketing - based on identifying and communicating your restaurant’s differentiators, uniquely and consistently.

Do you know what truly differentiates your restaurant? What the benefit of the restaurant’s offering is to your target market? Great food and great service? Nope, most competitors communicate that, all potential and current guests expect it, not a distinct marketing message to hang your toque on.

Intuitive Fare specializes in integrated, grassroots marketing for the hospitality industry. The success of which depends on a clear understanding of your restaurants’ differentiators and understanding the most effective way to communicate it to your specific target audiences.

Press is great, but it needs to be supported by

grassroots marketing:

In-house 

• Are hosts and servers engaged, do they understand the success of the restaurant depends on them?
• Are servers order takers or do they up sell and do it well?
• Are in-house promotions truly intriguing; do they stand out from competitors?
• Are you building a permission-based, high quality email database? Does your email marketing campaign bring results?
• Are check presenters being used as a marketing opportunity, every time?
• Does the outside of your restaurant truly communicate your differentiators?

In the ‘hood

• Local businesses are your best mouth piece, reward them and involve them in all kinds of creative ways
• Local residents have choices, reach out to them in unique ways
• The chamber – don’t waste the membership, take advantage of it, and all the other great organizations that support your neighborhood
• School kids – your future customers, treat them right, and do it with pizzazz
• The sky’s the limit, opportunities abound

Web Site

It is nicely designed, but…

 Did you know that most web sites are the worst source of new business and have the potential to be the best? There’s a balance between fancy creative and optimizing your web site for a great user experience and maximizing organic search engine optimization.

For example, you can find Intuitive Fare's web site at the following URLS also (terms people use to search for our services): DCbranding.com , Brandingandmarketingforstartups.com , RestaurantMarketingDC.com , SocialMarketingDC.com , MarketingforRestaurantsdc.com and BrandingforRestaurants.com !

Social Marketing

    It’s a necessity. Embrace it.  

 Twitter, Facebook, Blogs, YouTube, YELP and more.

Direct Mail & Advertising

Effective if executed strategically.

 Which do you think is more effective, a ½ page ad in Washingtonian,

or a full page, back cover ad in the local high school football program?

An insert in a mailer to 40,000 or a jumbo post card to 5,000 within 5 miles to a targeted household income? What’s your message, is it compelling? Are you showing an empty restaurant of nice tables or highlighting what truly differentiates the restaurant?